Toscana Artigiana is the storytelling platform of Tuscan craftsmanship created by Fondazione Sistema Toscana: an immersive and interactive journey to the discovery of the region’s artisanal crafts.

Tuscany boasts a rich manufacturing tradition which represents a true economic, cultural and social heritage. The roots of this tradition run deep, they tap into the Etruscan era, but to this day they define and enrich the Tuscan territory thanks to the memory that with great sensitivity master craftsmen have passed on from generation to generation. Today’s result is the constitution of an authentic cutting-edge sector esteemed all around the world for its intrinsic quality and beauty.

The objective of Artisanal Tuscany is to valorise such sector through the powerful vehicle of narration, through stories that can disclose the magic, sustainability and innovation of the various worlds that form the galaxy of Tuscan craftsmanship, from leathercraft to cabinetmaking, from pottery to goldsmithing.